Abstract: Gattendorfia crassa is an Early Carboniferous (Mississippian) goniatite species with strikingly allometric conch growth. Analysis of 15 high-precision cross-sections of this species demonstrates the small intraspecific variability of some of  the conch form characters, but remarkable variability in others.  While the whorl expansion rate, umbilical width, and conch thickness vary within narrow limits, the expansion rates of the whorl height and whorl width are remarkably plastic. Variability of most of the characters tends to be smallest in intermediate growth stages, whereas juveniles and adults are more variable. The differences in morphological plasticity are interpreted in terms of the function of the ammonoid conch, especially the orientation of the aperture during life.